Nefula is searching for professionals for a project to analyze and design a system for ecosystemic branding.
The study is working with an international client * to revise its organisational model and for the construction of platforms which are capable to evolve its structure, visions and value systems, to meet the necessities brought on by the current state of exponential innovation.
The life of a brand, today, is largely defined by the flows of relations and interactions of multitudes of communities and tribes. This is why designing methods and tools to monitor and respond to the evolutions of these relational ecosystems has become essential.
We are looking for professionals of the following kinds: Ecosystem Designer; Algorithmic Steward; Rhizomes Manager.
The ED studies and designs human networks to create the best possible relational ecosystems for a brand, in ways which will ensure its evolution and organic growth and lead the creation of the connections needed to establish these relations.
Listen, Discuss, Revise, Design and Deploy Algorithms, Provide Feedback under the form of intelligence. The Algorithmic Steward interprets the designs coming from the Ecosystems Designer and translates them into real-life algorithms and interactive systems, for the benefit of both the client ant the community/tribe.
The Rhizomes Manager follows the stages of the life of relational ecosystem for our client’s brand, monitors changes and evolutions, and stimulates and manages the activities that will lead to compensation of the members of the network, to meet emergent desires and expectations, and to activate others.