The debate over who, in the media and in the IT scene, is responsible for Trump’s victory is just starting. I have been claiming for a long time that the issue is not an algorithmic one. The “algorithmic” candidate was Hillary Clinton: she embraced the big data targeting approach that helped Obama’s victory in 2012, and it seems that her campaign was coordinated by a data processing system called Ada.

Source: Never mind the algorithms: the role of click farms and exploited digital labor in Trump’s election