The future doesn’t exist, it’s a performance.

The Near Future Design methodology combines multiple disciplines and tools to explore the present in order to design the tomorrow.

Ours is an era of exponential change and interconnection.
The complexity in understanding the present increases when changes are fast and linked to each other.
In this context, the Near Future Design methodology and tools allow to better understand the present in its flux. The aim is to identify the emerging tensions of the possible futures, imagining and describing future scenarios.

To imagine and communicate the evolutions of the present, and develop personal visions of possible futures, is crucial in changing the perception of what is possible. The Near Future Design methodology acts in collaborative and critical ways to face the collective imagination crisis.
With this purpose in mind, the Near Future Design methodology complements other design disciplines such as Critical Design, Speculative Design, and Design Fiction.


Language is a fundamental aspect of Near Future Design.

Its dictionary consists of a series of terms that define specific elements that acquire their full meaning through reciprocal relationships.

Consensual Reality — everything that is perceived as normal.


Curious Rituals — things and behaviours outside the normalcy field, feel strange, unusual.


State of the Arts & Technologies — technologies and techniques that could directly or indirectly influence the observed theme.


Strange Now — highlighted generative tensions of possible futures in the present scenario.


Possible Futures — all possibilities generated by the combinations and implications of the elements present in the Strange Now.

Future Map — an organized scheme of all Possible Futures, highlighting the relations and influences.


New Normal — exploration of the implications of a possible future, positive and negative.


Pre-totype — a fiction of a credible, possibly functional prototype from the New Normal.


Transmedia Narrative — a communication design process that materializes Pre-totypes into the present, by different coordinated media.


Feedback Analysis — documentation of society’s reactions, desires and preferences about a possible future.



Salvatore Iaconesi and Oriana Persico — Design, philosophy, art, and business

Salvatore Iaconesi and Oriana Persico — Transmedia Design


Nefula with Julian Bleecker and Nicholas Nova — Near Future Design? I want it to be taught in schools



Julian Bleecker — Design Fiction


Paul Dourish and Genevieve Bell — Resistence is futile


Bruce Sterling — Patently untrue: fleshy defibrillators and synchronised baseball are changing the future


Matt Ward — Design Fiction as a pedagogical practice


David Kirby — The future is now


Jean Baudrillard — Simulacres et Simulation


Anthony Dunne and Fiona Raby — Speculative Everything