The future of information.
Information and the Client 3.0: innovation of content, approach and format. A research between Big Data, digital ethnography, and qualitative data analysis.



In collaboration with

Eumetra Monterosa


Research & Consultancy

Event c/o Centro Congressi Svizzero, Milan

Infosfera is the first research project created combining Eumetra Monterosa’s experiences with the Near Future Design methodology by Nefula.
The research is focused on the information supply, with particular attention to the final user. The analysis concerns a benchmark group and its behaviour in consuming information.

The Infosfera logo, designed by Nefula, is inspired by The Third Paradise, a manifesto and symbol signed by the Italian artist Michelangelo Pistoletto in 2003.

Infosfera logo inspired by Third Paradise of Michelangelo Pistoletto

Infosfera combined traditional quantitative and qualitative approaches and Big Data analysis, digital ethnography, communication and design tools. Nefula worked on this last part, collecting a big amount of data about information from social networks, internet forums and web pages, relative to the benchmarked group. Through Natural Language Processing it has been possible to obtain meaningful content about relationships, emotions, and behaviours.

Research process map and gadget of the event

The data collection lasted three months, considering 29 languages. Thanks to the Network Analysis Methodology, it has been possible to obtain millions of data: 557.259 users, 1.574.841 conversations, 786.580 connections, 3.370 bridges, 2.625 experts, 754 influencers. This issue, combined with the results of the Emotion Analysis, has been the base to set up the Near Future Design process.
Nefula also worked on the visualization and comparison of data, following the complete overview of the project, from the raw data to the final presentation.

Research Data visualization

The Near Future Design process underlined the necessity for new approaches in our relationship with information.
Nefula shaped the Client 3.0 in three different profiles: the Conservative, the Futurist, and the Algorithmic. In this framework, the most disruptive innovation involves the use of software, algorithms and feed playlists to consume information in a customized manner.

New Normals profiles schematization

The results of the research were presented on January 13th 2016 by Nefula and Eumetra Monterosa.
The event took place at the prestigious “Centro Congressi Svizzero” in Milan and involved 150 professionals, managers, and researchers from all over Italy.

Infosfera is been a successful example of how the Near Future Design Methodology can have a key role in describing detailed, meaningful, data-based, near future scenarios with significant market power.


Nefula — Infosfera: a new research methodology (video)


Nefula — Infosfera: sources and materials


Progressive redesign benefit — Photos and videos

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